Plus the latest PPC coverage from SMX Convert Please visit Search Engine Land for the full article.

Generally, Google wants you to use one rich result structured markup (schema) per page. Why? Well, if you use multiple, you won’t know which Google may show and you probably won’t to define that on your end, versus letting Google define it for you.

Google employees have a special feature that allows them to submit feedback about Google products, like Google Search, internally. So it bypasses the mechanisms you or I have, and feedback from a Googler is probably prioritized over feedback from the general population.

Google announced yesterday that on June 30, 2022 it will drop support for expanded text ads for responsive search ads. Google said responsive search ads will be the only Search ad type that can be created or edited in standard Search campaigns. The existing expanded text ads will continue still serve for the time being.

Here is a recap of what happened in the search forums today…

Google has updated its Google Shopping and Google Ads policies to open up the sale of masks again on Google Ads and Shopping. Google said it has “determined that it is now appropriate to allow N95 masks in the U.S

When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why

Last month we reported on Google testing showing indented search results. I’ve only really seen Google showing one indented result per snippet.

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