Are you ready for the holidays? Get some final, last-minute SEO and SEM strategies in place to make the most of the 2021 holiday season.

While shoppers are returning to physical stores, the company’s also seeing ‘strong growth in local shopping queries’ at the same time. Please visit Search Engine Land for the full article.

Do you want to reach more people online? Learn about the most effective types of digital marketing used today

As you know, Google is rolling out continuous scroll on mobile search. To be honest, in my original reporting on this topic, I covered both the image of Search Console and Google Ads reporting – saying there is no direct impact outside of how user behavior may change. But it seems some are still asking about how this change impacts the performance reports in Search Console.

This may come in handy if you work in online reputation management. Please visit Search Engine Land for the full article

Despite recent Google Ads changes, marketers can still improve acquisition efficiency. Here are the latest best practices for optimizing CPA. The post 13 Effective Ways to Reduce Your Google Ads CPA appeared first on Search Engine Journal

Are you making any of these five all-too-common yet often monstrous B2B marketing moves that will come back to haunt you? As we once again greet the season of ghosts and all things haunted, it’s the perfect time to open that creaky cobwebbed door where B2B marketing horrors and nightmares await. There’s no need to be afraid, however, as we’ve got the digital garlic you need to ward off even the most ghoulish of B2B baddies and their marketing missteps and mistakes

Google app campaigns, podcast knowledge panels and more. Please visit Search Engine Land for the full article.

But, UX remains crucial and Google has introduced Priority Hints to help site owners and browsers prioritize which resources to load first.

The other day I asked John Mueller on Twitter to confirm that Google can handle and not confuse the titles in the SVG images with the page title.