This bug impacted Google Ads conversions that use non-First/Last Click attribution models, such as Data Driven Attribution. Please visit Search Engine Land for the full article

Microsoft Bing announced new travel search features including suggested itineraries and inspiration, 360 immersive views, drink and dining information and coupons and deals.

Google has confirmed this update is now complete – days before the Christmas holiday. Please visit Search Engine Land for the full article

Consumers aren’t just buying your product, they’re buying your brand values. Inclusive marketing can help you deliver those values to more audiences. Please visit Search Engine Land for the full article.

Although, it seems most of us have been able to access this tool for the past few days.

Google has put up its Christmas decorations for the holidays.

Today’s B2B marketers have more challenges than ever, making it hard to cut through the noise and deliver results for their companies. In all of their efforts they must maintain a focus on connecting with new audiences, expanding their reach, and building relationships founded on a sense of mutual trust. Here are a few examples of some of the biggest challenges today’s B2B marketers are facing: Finding ways to boost marketing efficiency: Marketers are often expected to achieve greater results with fewer resources, so finding ways to maximize efficiency is critical to achieve success within budgetary parameters

What do E-A-T and YMYL stand for, and how do they factor into your on-page SEO strategy? The post E-A-T & YMYL: How To Boost Your On-Page SEO appeared first on Search Engine Journal .

That’s one more Chrome alternative that won’t support FLoC. Please visit Search Engine Land for the full article.

Danny Sullivan of Google confirmed that Google won’t show the AMP specific logo for your news articles in the top stories carousel when the searcher is in the beta version of dark mode. Kenichi Suzuki spotted this and posted the examples below.