Archive for December, 2021

Google’s John Mueller on Brand Mentions via @sejournal, @martinibuster

2021/12/21

Google’s John Mueller explains Google’s position on using brand mentions for ranking purposes The post Google’s John Mueller on Brand Mentions appeared first on Search Engine Journal .

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3 Effective Ways to Quickly Identify Your SaaS Brand’s Top SEO Competitors

2021/12/21

There are over 22,600 software-as-a-service (SaaS) companies in the world right now, according to Crunchbase . On Capterra, there are more than 800 software categories. Research by Statista indicates that the market size of the SaaS industry has grown from $5.56 billion in 2008 to over $156 billion in 2020

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SEO Hired To Gain Links Hacked The Client’s Related Site To Acquire Those Links

2021/12/21

Image you hire an SEO company for SEO services and they email you the links they acquired for you and in that report it shows a link from a site you own. But you didn’t sell any links on your sites, so you then realize the SEO company hacked your other site to get that link for you.

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Who Needs Dedicated Hosting – And Why? via @sejournal, @inmotionhosting

2021/12/21

If you own or manage any of the types of businesses in this article, you may need a dedicated server. The post Who Needs Dedicated Hosting – And Why? appeared first on Search Engine Journal .

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Google: We Look At Language On A Per Page Basis, Not Site Wide Basis

2021/12/21

This is just a reminder, that Google says it does not look at the language of your site overall but rather the language of each of your individual pages on your site.

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Google: Ghost Directories Don’t Impact SEO Or Rankings

2021/12/20

Google’s John Mueller said on Reddit that Ghost directories do not impact SEO or have an effect on your Google rankings. John replied to a thread about this saying “no effect.”

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Daily Search Forum Recap: December 20, 2021

2021/12/20

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google search fluctuations have not slowed down..

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Digital First B2B Marketing is Here to Stay and It’s All About Experiences

2021/12/20

The marketing journey B2B brands have been on since the start of pandemic has accelerated digital transformation and the transformation of marketing faster than any time in history. During uncertain times the pivots companies make often settle back into the status quo but this time it’s different. According to research from McKinsey : 96% of B2B companies shifted their go-to-market model during Covid-19 65% say their new go-to-market models were equally or more effective in reaching customers 80% will continue new go-to-market models for 12 months or more And with Gartner reporting that 80% of B2B sales interactions between suppliers and buyers will occur in digital channels by 2025, the direction is clear: digital first is here to stay for B2B marketing.

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Google Search Interactive Quizzes Test?

2021/12/20

Saijo George spotted a possible Google Search testing related to more quizzes in the search results. He spotted these for vocabulary, geography, entertainment, and others and posted about it on Twitter

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