Looking for a tool to help inform smarter SEO keyword research? See how Google Autocomplete works and the best ways to use it.

Despite supply chain challenges, U.S. consumers spent more than $204 billion online this holiday season. Please visit Search Engine Land for the full article.

With hybrid and remote work here to stay and digital-first marketing on the rise, how can B2B marketers make the most of these important shifts? Although I’ve written about remote work before, in pieces including “ Remote Communication Opportunities For B2B Marketers ,” “ Day 4,777: Remote Work Tips From 13+ Years As A Distance Marketer ,” and “ Hybrid & Remote Work Trends That Will Alter The Future Of B2B Marketing ,” the permanent changes to where and how we work have significant implications that will affect B2B marketers forever, so it’s time to reassess

Say hello to the SMX Master Classes — live, virtual, two-day deep dives into your search marketing specialty.

Here is how to test Core Web Vitals scores and code changes using Cloudflare Workers as a reverse proxy and WebpageTest. Please visit Search Engine Land for the full article.

It is the updates Google does not give us huge lead time to prepare for that impact the rankings the most, like the core updates, the Penguin and Panda updates from the past and most of the updates that go unconfirmed or unannounced. Please visit Search Engine Land for the full article

This is just a reminder that the Google Page Experience Update for desktop pages is coming to a Google search ranking algorithm soon. Well, technically it is coming next month – in February and it is something you really don’t need to stress about.

The team at MacMillan Search has generated a lot of value by combining automated STAT reports with Google Sheets. From adding ranking details to other tool’s outputs, to giving the content teams up-to-date “People Also Ask” reports, the end result has proven to be a great time-saver in our week-to-week SEO workflows by reducing manual work and providing standard outputs that easily integrate with any spreadsheet. Why did we create this script

Accessibility optimizations and testing are essential in providing the human-centric experiences required to support your marketing and SEO goals on the modern web. The post Build A Solid Foundation For SEO With Web Accessibility Requirements appeared first on Search Engine Journal .