Archive for February, 2022

Microsoft Advertising auto-apply recommendations out of beta, advertisers opted in by default

2022/02/22

While opting in doesn’t increase your budgets, advertisers should opt out if they don’t want recommendations to apply automatically. Please visit Search Engine Land for the full article.

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Google: No EAT Score But EAT Is Important & Indirectly In The Search Ranking Algorithm

2022/02/22

It has been some time since I covered the topic of E-A-T (expertise, authoritativeness and trustworthiness) here. But John Mueller of Google was asked this on Friday at the 10:30 mark. John said that while there is no E-A-T score that Google uses, E-A-T is important and is in the search ranking algorithm in an indirect way.

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Poll Implies Most SEOs Don’t Disavow Spammy Links via @sejournal, @martinibuster

2022/02/22

Twitter poll seems to indicate that most SEOs choose to ignore spammy links rather than disavow them The post Poll Implies Most SEOs Don’t Disavow Spammy Links appeared first on Search Engine Journal .

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Google’s Pirate Update can cause 89% drop in search traffic for offending site

2022/02/22

A recent document Google sent to the U.S.

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Microsoft Advertising rolls out dynamic descriptions for DSAs, which will become the default starting in April

2022/02/22

Advertisers in sensitive verticals will remain opted out of this change for existing campaigns. Please visit Search Engine Land for the full article

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Google On Pagination & The Value Of Showing Newer Content First

2022/02/22

In this next question, Google’s John Mueller was asked about the downside of having newer content published at the end of your pagination set. In short, Google might not value that much the newer content when it is found deeper in your pagination set, but please keep reading.

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7 Big Enterprise Content Marketing Strategies You Need To Know via @sejournal, @hethr_campbell

2022/02/22

Your enterprise brand name recognition can bring in some clicks but make sure you consider these 7 tips to maximize your presence. The post 7 Big Enterprise Content Marketing Strategies You Need To Know appeared first on Search Engine Journal .

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How to improve E-A-T for YMYL pages

2022/02/22

Learn what type of content Google considers to be “Your Money or Your Life” and where to focus your SEO efforts to improve Expertise, Authoritativeness and Trustworthiness for those pages. Please visit Search Engine Land for the full article.

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Google: Web Stories Performance Not Indicative Of Overall Site Performance In Search

2022/02/22

Google’s John Mueller said that the performance of your Web Stories in Google Search is not related to the overall ranking performance of your site in general in Google Search. He also added a side not that in general, Web Stories are hard to optimize for SEO because Web Stories typically have very little textual content

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Daily Search Forum Recap: February 21, 2022

2022/02/22

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said again..

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