Traditional B2B Sales and Marketing Are Becoming Obsolete Some 43 percent of B2B buyers have said that they would like a buying experience without a sales representative, with higher rates among Millennials, and The Harvard Business Review examines the rise of all-digital B2B buying and takes a look at some of today’s out-of-sync interaction preferences. Harvard Business Review 4 Ways the Pandemic Changed B2B Communication (From A Nationally-Representative Survey) 53 percent of Millennial professionals have said they prefer email communication over conversations, while 54 percent felt that email could cause miscommunication — two of several findings of interest to B2B marketers contained in newly-released B2B communication survey data. Sales Hacker What Drives Trust in Businesses and Institutions?

The design is a throwback to 2017’s green, boxed ad labels. Please visit Search Engine Land for the full article

When rolling out an SEO strategy, an important step is to establish goals you’re able to report on regularly. With Custom Reports in Moz Pro , you have the ability to set up automatic reports to send to key stakeholders regarding the goals you are seeking to achieve.

Google is testing using a larger font in the desktop search bar where you type your query.

Microsoft announced a new Microsoft Advertising format for Bing Search named Cruise Ads. It is like Microsoft is creating all these vertical ad formats that in a couple years from now will result in a big consolidation story where Microsoft announced they consolidated the vertical ad formats for simplicity purposes.

YouTube’s Chief Product Officer Neal Mohan reveals that creators will soon have new ways to monetize Shorts, livestreams, and regular videos. The post YouTube Giving Creators More Ways To Make Money appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today…

Break the cycle of bad link building.

Get insights on how to leverage influencer marketing’s merge with affiliate marketing to supercharge your SEO strategy. The post The 2022 Powerhouse: SEO + Influencer Marketing + Affiliate Marketing [Podcast] appeared first on Search Engine Journal .