Archive for February, 2022

Google: CTAs Above The Fold Is Not Bad For Google Search Or SEO

2022/02/09

There is a new SEO myth floating around that says CTAs, call to action buttons, placed above the fold is bad for Google search ranking and SEO. That is simply not true and John Mueller of Google said so on Reddit saying “Google search doesn’t say anything about CTA buttons.”

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Top Stories 7-Pack Tops the SERPs

2022/02/09

Back in December of 2021, Google launched a redesigned version of Top Stories on desktop that got relatively little notice. At first glance, it appeared that Google introduced a two-column design, such as this Top Stories pack for “Nerf”: Over time, SEOs spotted a rarer but more interesting variety, the 7-pack. Here’s one for “snow” (a topic very much on my mind in Chicago as I’m writing this post): Beyond the redesign itself, this 7-pack occupies a huge amount of screen real-estate, especially compared to previous Top Stories lists and carousels that were limited to three stories.

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A Guide To Automatic Accessibility Solutions For Search Marketers via @sejournal, @kim_cre8pc

2022/02/09

Accessibility reviews should be built into all digital marketing strategies.

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Microsoft Advertising launches Cruise Ads

2022/02/09

Cruise Ads don’t change the vertical-specific formula for Microsoft Advertising, but the consistency may help PPCs at agencies get them going for different clients.

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Google Ads Tests Global Site Tag With Automatic User Data Collection

2022/02/09

Google Ads is testing a new feature for the global site tag that can be configured to automatically collect user data.

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Content Marketing Priorities for B2B & B2C in 2022 via @sejournal, @brockcooper1

2022/02/09

A study of more than 800 content marketers finds what their priorities are for content creation and distribution in 2022 and beyond.  The post Content Marketing Priorities for B2B & B2C in 2022 appeared first on Search Engine Journal .

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Google Recommends Original Photos For Product Reviews via @sejournal, @MattGSouthern

2022/02/09

Google’s Search Advocate John Mueller recommends using original photos when publishing product reviews in order to benefit from the algorithm update that rewards in-depth research. The post Google Recommends Original Photos For Product Reviews appeared first on Search Engine Journal .

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Microsoft Bing Expands Car & Automobile Search

2022/02/09

Microsoft Bing, in this crazy car market, has expanded its search features to help you buy a car. Bing also lets you filter the results in numerous ways and a lot of this is powered off of the MSN Autos Marketplace

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Daily Search Forum Recap: February 8, 2022

2022/02/08

Here is a recap of what happened in the search forums today…

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Google: Code To Text Ratio Is Not & Has Never Been An SEO Factor

2022/02/08

Google’s John Mueller and Gary Illyes both said in a Reddit thread that code to text ratios for SEO does not matter. John Mueller said it is not an SEO factor and Gary Illyes said “it doesn’t matter.” This is not new, Google has said this numerous times in the past but this is the 2022 version of, is code to text ratio and SEO factor.

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