In 2022 Google has made changes that affect what B2B marketers are able to accomplish with its search and advertising offerings, but how can these sometimes subtle changes be utilized to elevate marketing efforts in the year ahead? Google’s recent search updates — and its plans for the year ahead — offer B2B marketers new opportunities and challenges

1+ Million WordPress sites affected by vulnerabilities that could lead to remote code execution attacks The post WordPress Vulnerability in Essential Addons for Elementor appeared first on Search Engine Journal .

Google’s John Mueller said that not all links are given full weight and does not pass the full signals it can potentially pass. Instead, Google might not pass any weight from the link or might pass partial weight from the link.

After nearly two years, the new Partners program requirements have taken effect and Google will notify all Partners of their current status.

You may start seeing this snapshot show up more often because Google now supports more verification methods.

Google’s overview details why it might update its policies, how it enforces them and the role of machines and humans in content moderation. Please visit Search Engine Land for the full article

Because of its broad field, SEO has many touch points with a variety of different marketing channels. As other channels’ operations influence SEO, both directly and indirectly, it’s essential to deploy an integrated marketing approach in which each channel supports the other, in order to optimize marketing efforts and enhance your brand’s user experience.

Perhaps you’ve heard of enterprise crawler-turned-end-to-end-SEO-management solution Botify in the past. But what has the company and its team been up to lately? And perhaps most importantly for this audience – where are they headed and what are they looking for in new SEO talent to help get them there?

Google’s John Mueller said on Twitter that Google Search does not count links on a domain level. John is basically saying that each link counts for itself and that each URL counts for itself, the links don’t add up to some overall authority metric that Google might use on the domain level.