Advertisers on Microsoft’s platform have two more ways to save time that might otherwise be spent adjusting and configuring their campaigns. Please visit Search Engine Land for the full article.

Google has said it changed the error and issues reporting in Google Search Console for Breadcrumbs and HowTo structured data. This may result in new errors, warnings and issues or changes to the severity of the issues already reported by Google in Search Console’s enhancement reports.

Do you want to promote your Facebook page to grow your fans for free? Learn more about a feature that helps you do just that.

Tagging adds URL parameters to your tracking URLs for better analytics and measurements. Please visit Search Engine Land for the full article.

About a year ago, Google first introduced guidelines around manual actions for Google Discover and Google News. In the past week, I have seen numerous news publishers, both large and small, receive such manual actions.

Reciprocal linking isn’t always bad, in Google’s view. In many cases it’s natural to link back to a site that links to yours. The post Google Affirms Reciprocal Linking Is Natural In Many Cases appeared first on Search Engine Journal

Google’s John Mueller said the location of internal links, links you place on your website to other parts of that same web site, does not necessarily matter if they are in the body content, footer, header or other sections on the page. The content, the anchor text, of those links helps Google understand what the page is about but the links aren’t really used more than just for crawling your site.