Google is getting ready to sunset Universal Analytics, which was the standard version of Google Analytics before GA4, in mid-2023.

Discover 4 trends and ways for Enterprise SEO marketers to stay ahead of change and the evolution of the web. The post Evolution Of The Web: 4 Future Enterprise SEO Considerations appeared first on Search Engine Journal .

An optimized Google Business Profile helps local customers find you. Check out these tips for boosting your GBP presence and turning more searchers into customers

After the announcement in September at Search On and months and months of testing, the Refine This Search and Broaden This Search features are fully live in US English Google Search results. This is not to mean the Things To Know and Things To Consider feature is live yet, it is just being tested

Google has confirmed there was an issue with some reviews not posting and those reviews should be processed the end of this week.

Can the use of a subdomain or subdirectory affect your organic search rankings? Discover whether it actually makes a difference for SEO. The post Subdomain (Or Subdirectory) Usage: Is It A Google Ranking Factor?

Asking these key questions and doing some organic research will massively help you when selling SEO services. Please visit Search Engine Land for the full article.

How can B2B marketers improve their search engine optimization (SEO) strategies and focus in the fast and furious digital landscape of 2022? The search marketing arena has always been one of swift changes, and keeping up-to-date with ever-shifting SEO machinations and technical search intricacies can be more than a handful even for top B2B optimization professionals. Don’t let the complexities that SEO efforts sometimes entail deter you, however, as there are still bountiful and easy-to-achieve benefits for the B2B marketer in many aspects of optimization

Two weeks after Google first confirmed an issue with the Google Search Console URL Inspection Tool, it is still not fully fixed. I will say that while I do see random complaints about the tool erroring out, I have not seen it error out myself. But still, Google’s John Mueller said the issues and errors are “still partially ongoing.”

It’s time for search marketers to shake off the inertia and adopt Google Analytics 4. Please visit Search Engine Land for the full article.