You work hard at crafting just the right message – don’t sabotage your best efforts with these common copywriting mistakes. The post 10 Copywriting Mistakes That Dilute & Weaken Your Messaging appeared first on Search Engine Journal .

How can B2B marketers craft content that elevates, and what role do our preferred digital formats play in making it happen? Recent study data looking at content formats has deep implications when it comes to creating online experiences that will not only be noticed, but delight the senses while also answering our most important questions. Let’s take a look at how we process information, and how written, static images, video, and audio can work cohesively to create B2B marketing content that elevates with hope and delights with hyper-relevant answers delivered at the right time.

Micro-conversions have the potential to decrease costs and improve conversion rates. Please visit Search Engine Land for the full article.

If you sell software, marketing services, or other goods to local business owners, it’s time to reconsider offering Amazon gift cards as incentives. According to ILSR’s 2022 survey of independent business owners : 65% of your customer base views Amazon’s market dominance as a challenge to the existence of their business 70% want the government to either break up or regulate Amazon When budget is allocated to increase sign-ups or improve retention with a douceur, we want recipients to feel intrigued, recognized, engaged, welcomed, and understood.

Single-page websites look great and are fun to build, but are they good for SEO? Check out the pros and cons to find the answer.

Avoid being an armchair commentator.

The other day, Google Ads Liaison, Ginny Marvin said that audience signals are used to only “jumpstart” your Performance Max campaigns. It turns out that Google Ads may continue to use these signals to inform Google’s systems over the campaign lifecycle.

Google announced a new way to create custom columns in Google Ads. Google said it is “adding new metrics and features that make it easier to view your data.”

Google seems to be testing a new search feature for the people also ask section where you can listen to Google read you the results of those snippets.