Archive for July, 2022

How To Perform A SEO SWOT Analysis via @sejournal, @JRiddall

2022/07/25

A well-structured SWOT framework can provide an excellent roadmap that helps you focus on your primary SEO goals and maximize limited marketing resources. The post How To Perform A SEO SWOT Analysis appeared first on Search Engine Journal .

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Google Tests Search Bar With Refinements Mixed With Vertical Navigation

2022/07/25

Google is testing mixing the search bar, where you normally see the vertical search options like videos, maps, images, shopping, news, etc – but also showing refinements for your searches.

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Google Products Carousel Displays Product Reviews Under Appears On These Lists

2022/07/25

Google has a section named “appears on these lists” that will show you which product review content (or comparison lists) has mentioned the product you are looking at. This works both on desktop and mobile and is displayed after you click on a product in the product carousel or product grid on mobile.

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Google Now Showing Three Local Service Ads Listings

2022/07/25

Google is now showing three local service ads listings in both the mobile and desktop interface. Previously, Google has shown two local service ads listings, but as Len pointed out on Twitter, Google is now showing three.

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RankRanger: Google Things To Know No Longer Showing In Desktop Search

2022/07/25

The Google Things To Know box, which was announced at Google I/O, and eventually has been showing up for about 1% of desktop queries, is no longer showing up for any desktop query now, according to RankRanger data.

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Google Pier 57

2022/07/25

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Triple Take: How to Make B2B Content Marketing More Influential, Authentic, and Credible

2022/07/25

When it comes to creating effective B2B marketing content, these three traits arguably rank as the most essential: credible, authentic, influential. Credible: Does the content position its author or brand as a knowledgeable and authoritative expert in their space? Enough so that it aids in justifying a decision to invest in their solutions

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Web hosting for SEO: Why it’s important

2022/07/25

Want to know an easy way to speed up and improve the overall performance of your website? Invest in good hosting

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Getting Started In SEO: 10 Things Every SEO Strategy Needs To Succeed [Webinar] via @sejournal, @hethr_campbell

2022/07/25

Get started in SEO by learning these 10 essential factors that will help you improve your online presence and grow your business.

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Transitioning to GA4: Is this the Right Analytics Move for Your Team?

2022/07/25

Back in March, Google announced that the current version of Google Analytics Universal (commonly known as Universal Analytics) will be deprecated as of July 1, 2023, in favor of the new version, GA4. As a part of this transition, Google will be dropping support and tracking for Universal Analytics (UA), which has been the standard reporting tool for millions of websites since 2012.

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