Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Twitter announced that they’ve launched three new and improved measurement solutions to all advertisers globally. Improved Twitter pixel The new Twitter pixel has additional functionality such as allowing advertisers to measure more actions, such as add-to-cart. Twitter has also simplified setup, troubleshooting, and the event creation process

Pinterest just introduced an easier way for shoppers to check out on their platform. Hosted checkout is here. Hosted checkout is being launched first on Shopify and provides Pinterest merchants and advertisers an easier way for their shoppers to check out

Microsoft has started putting ads in Outlook on iOS and Android and the response from users has been less than accepting.

The Core Web Vitals report in Google Search Console is now showing URL-level data in the example URLs.

Make your images more accessible to a wider audience and at the same time help your rankings. Apply best practices and avoid common mistakes today. The post Alt Text: What It Is & How To Write appeared first on Search Engine Journal

Every day is a new opportunity to learn in the ever-evolving SEO industry. Check out these 7 courses, including learning outcomes, duration, and pricing information. The post 7 Best SEO Certifications: Are They Worth It?

Jill Fecher is the Chief Growth Officer at Cypress North and we spoke about her work history and her previous experience in traditional media. We spoke about how she joined Cypress North and why she joined that company…

The new helpful content update sounds like a big deal. Google has given us a list of questions to consider to determine whether our sites are designed to help people, or rather, created to do well on search engines. If the latter is the case, you may find yourself hit with a sitewide signal that makes it difficult to rank.

As you know, Google will soon roll out the helpful content update and it has some SEOs and site owners a bit on edge. But a recent poll Aleyda Solis posted on Twitter shows that almost 50% of SEOs feel the content they produce is helpful and are thus not worried about this algorithm update.