Many industries are seeing a stark drop-off in consumer demand. But how does this correlate to search trends? Read on to find out.

In part one, we learned about Jeremy Meindl, why he loves pushing the line in SEO and how he never was caught with any of his SEO spam efforts.

Rick and Morty.

For the past several weekends, I’ve been reporting about a Google search ranking algorithm update that hit on a Friday and continued throughout the weekend. Well, last weekend was the Thanksgiving holiday in the US and I did see some signs of a possible Google Search ranking algorithm update – but truth is, it is unlikely that Google pushed something out on a Friday of Thanksgiving.

Google lets you dive into some of the reviews on a business listing, so if you say show me the reviews of the bar in a hotel, Google will let you do that. Now, when you do that, Google will add a bar that shows you the positive versus unfavorable mentions of that bar in that venue.

The other day, I covered a poll that showed about half of SEOs still use guest posting for SEO purposes. Then a few days later, an SEO asked John Mueller about something and John told him that the guest post links should be nofollowed, and the SEO was shocked.

Microsoft Bing is testing placing a favicon or icon of some sort in front of the people also ask results. The screenshot example below is from Frank Standtmann, a German-based SEO, who showed Wikipedia and other sites’ favicon being placed before the people also ask results in Bing’s search results.

Google’s Search Liaison, Danny Sullivan, said there is no such thing as an SEO compliance score from Google. He said instead think about avoiding technical errors, don’t spam, and use best practices for your content.

How can B2B marketers put the old adage of focusing on what you can control to the best use, and why will 2023 be an important year to boost efficiency with better focus? We’ve all heard the saying that it’s better to focus on those things that you can truly play a part in changing than spending time worrying about so many of the things that really are outside the scope of what we can change