If writing isn’t your forte, good news: Content marketing isn’t limited to written formats. Any type of content that your audience can consume, learn from, and enjoy is fair game.

It is somewhat satisfying to see non-SEOs dig deeper into how search is changing at Google and Bing and to hear the concerns they have about these changes. We covered your concerns as SEOs and publishers a week ago but now the big publishers are voicing their concerns around AI-search and what it means for publishers.

Last November Google introduced a new catchall search spam policy named policy circumvention. That spam policy was listed to be able to take action on sites that bypass the other Google spam policies through other means.

I believe Google changed the sitemaps-related search developer documentation last week. I am not sure if any of the content specifically changed, but Google did rename some of the pages and create new pages, maybe to consolidate the content and make it easier to understand and access.

Gary Illyes from Google is back and this time he said that those “Checking if the site connection is secure” interstitials you see on some sites, some of the time, is the “last search-friendly things you can do.”

Google’s John Mueller said he thinks, and he said he might be wrong, that the final mobile-first indexing batch will be done in the next couple of months. Desktop indexing is not going away, and it will be used for “a tiny number of sites,” John added.

With growing privacy concerns, consumers are rethinking what data they’re willing to give to brands, and over 80% of CMOs say privacy has changed their perception of personalization.

John Mueller’s answer to a question about structured data shows differences between official Schema.org documentation and what Google recommends The post Google On Use Of Product Structured Data For A Services Business appeared first on Search Engine Journal .

With TikTok’s new feature, content creators can turn their existing TikTok videos into ads with a few easy taps. Read on to learn more

When it comes to B2B marketing, there’s nothing quite like LinkedIn Ads. Here’s everything you need to know to get started with them. The post LinkedIn Ads: A Complete Guide For Beginners appeared first on Search Engine Journal .