Archive for February, 2023

Google Tests Gray Boxed Snippets In Search Mobile

2023/02/06

Google is testing a new design for the mobile search result snippets. Google is boxing in the snippet, the description text, of a specific listing in a gray-shaded curved box.

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Google: Translating URLs To Content Language Is Less Critical

2023/02/06

Google’s John Mueller was asked again about if you should translate the content of the URL itself to the language of the content used on that page. John this time said, “translating parts of the URL per language is less critical for search.”

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Google Updates Structured Data Guidance To Clarify Supported Formats via @sejournal, @martinibuster

2023/02/06

Google updated the structured data guidance to clarify why JSON-LD is preferred and to confirm that Microdata & RDFa are fine The post Google Updates Structured Data Guidance To Clarify Supported Formats appeared first on Search Engine Journal .

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How To Optimize Website Architecture For SEO via @sejournal, @AdamHeitzman

2023/02/06

Find out why site architecture is essential for SEO, see examples of organizing your site, and learn tips to make your site structure as SEO-friendly. The post How To Optimize Website Architecture For SEO appeared first on Search Engine Journal

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This day in search marketing history: February 6

2023/02/06

Google AdWords announces Enhanced Campaigns In 2013, Google AdWords announced Enhanced Campaigns.

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This day in search marketing history: February 6

2023/02/06

Google AdWords announces Enhanced Campaigns In 2013, Google AdWords announced Enhanced Campaigns. This major update was designed to simplify campaign management across multiple devices and increase adoption rates of mobile advertising among small and medium-sized businesses. Among the notable changes: Tablets and desktops would be grouped together, rather than treated as separate devices.

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This day in search marketing history: February 5

2023/02/05

Moz upgrades its Domain Authority metric In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA). Basically, DA is a score, from 0-100, that “predicts how likely a website is to rank in search engine result pages.” Curious about what changed

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This day in search marketing history: February 4

2023/02/04

Microsoft’s bid to buy Yahoo, Day 4 In 2008, there were some big developments following the news of Microsoft’s bid to purchase Yahoo.

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Twitter Will Share Ad Revenue With Twitter Blue Verified Creators via @sejournal, @kristileilani

2023/02/04

Twitter Blue Verified creators can now earn a share of ad revenue for Twitter Ads in their reply threads. The post Twitter Will Share Ad Revenue With Twitter Blue Verified Creators appeared first on Search Engine Journal .

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Daily Search Forum Recap: February 3, 2023

2023/02/03

Here is a recap of what happened in the search forums today…

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