Archive for February, 2023

Why content strategy matters most

2023/02/27

Does your brand have a strategy behind its content marketing? It should. Planning is integral to achieving that ever-elusive return on investment (ROI)

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Google Product Reviews Update: Wild & Wide Volatility & Swings

2023/02/27

Well, this last February 2023 product reviews update has been pretty volatile and we have seen some significant ranking changes and the chatter within the SEO community has been pretty wild. This product reviews update seems to be much more widespread than previous product review updates and some SEOs think something is off with this update.

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Bing AI Chat testing setting the tone of the responses

2023/02/27

Microsoft is testing a new setting for “tone” in the  new Bing AI search and chat experience . You can set the tone to be creative, balanced, or precise to tailor the type of responses you get from the Bing AI chat.

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Google’s John Mueller On Rewriting Your Content With ChatGPT

2023/02/27

Google’s John Mueller went back and forth multiple times with some SEOs on the topic of using ChatGPT not to write content from scratch but to rewrite existing content. The responses from John are educational, useful and somewhat funny as well.

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Google Pulls The Current List Of Googlebot IP Netblocks From Production Systems

2023/02/27

Gary Illyes from Google noted that the list of Googlebot IP addresses that Google started to publish in 2021 and has updated last month is actually maintained in real-time by pulling directly from the “production systems’ configuration files,” he said.

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Bing "Content Medically Reviewed By" Doctor For Health Queries

2023/02/27

Microsoft Bing now shows if the content is medically reviewed by a medical professional for health-related search queries. So if you search for [heart burn] or other health-related queries, Bing will show you which doctor reviewed the content and even link you to their LinkedIn profile.

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Bing AI Chat Now Tests Response Tones: Precise, Balanced & Creative

2023/02/27

Microsoft Bing is testing a feature to set the tone you get from Bing AI Chat. You can select precise, balanced and creative tones.

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5 Ways ChatGPT Will Change the Future of B2B Content Marketing

2023/02/27

If you haven’t heard the jokes yet, you will. ChatGPT is the terminator, and all of us content marketers are Sarah Connor. It’s only a matter of time before the evil machines seize our jobs out from under us and send us scrambling for one of the six journalism positions left on the planet.

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All In One SEO WordPress Plugin Vulnerability Affects Up To 3+ Million via @sejournal, @martinibuster

2023/02/27

AIOSEO WordPress plugin contains two vulnerabilities affecting versions up to and including 4.2.9 The post All In One SEO WordPress Plugin Vulnerability Affects Up To 3+ Million appeared first on Search Engine Journal .

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