Ginny Marvin, Google’s Ads Liaison, posted on Twitter the other day saying, “The deadline is not changing,” when asked about a rumor that the GA4 deadline was being pushed off. That rumor is not true she said.

Several years ago, Google Search added a search feature to help you pronounce words. Google Search has now added to that feature a way to practice your pronunciation directly in the search results.

Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns B2B marketers have said that they can typically achieve 2.5-times greater pay-per-click (PPC) campaign efficiency when they use intent-based audience targeting, with a cost-per-click (CPC) coming in some 59.6 percent lower than not using audience intent targeting — two of several findings of interest to B2B marketers contained in newly-published report data. MediaPost The new Google Search Generative Experience: Here’s what it looks like Search giant Google has begun rolling out a limited preview of its latest generative AI-based search technology, featuring its new Search Generative Experience (SGE) which will place AI-generated search answers — including citations to the primary websites used to provide them — above traditional search engine result pages (SERPs), Google parent company Alphabet recently announced. Search Engine Land [bctt tweet="“The gap between SEO as a performance channel and SEO as a brand channel was already closing, and with all these new changes from Google, we’ll see that gap start to diminish at an even more rapid pace.” — Krista Doyle @KristaDoyle" username="toprank"] 4 Points About Marketing-Sales Alignment When it comes to improving the joint relationship between marketing and sales, 53 percent of marketing leaders have said that they plan to focus on integrating data throughout their customer journeys, while some 42 percent will optimize the touch-points along those journeys, with 35 percent planning to integrate technology between marketing and sales and service, according to newly-released survey data

Migrate your site to HubSpot CMS successfully when you learn about its SEO functionality, integrations, and gaps in this detailed guide. The post Migrating To HubSpot CMS: An SEO Walkthrough For New Users appeared first on Search Engine Journal .

Prevent internal traffic from interfering with your data analysis via GA4 by following this step by step guide. The post How To Exclude Internal Traffic In Google Analytics 4 appeared first on Search Engine Journal

There are many interesting features in GA4 — some that were sort of in Universal Analytics, but now they’re better. One of those features is Audiences, which many people may only be using for their ads

Unlock the secrets of modern SEO. Discover how to boost content quality and outrank competitors in our live webinar. Save your seat now! The post Is Content Still The Key To A Successful SEO Strategy

YouTube experiments with blocking ad blockers amid declining ad revenue, pushing for more Premium subscriptions. The post YouTube Blocks Ad Blockers Amid Declining Ad Revenue appeared first on Search Engine Journal .