Many campaigns on TikTok, YouTube, Facebook and others fail simply because marketing teams need the right tools to maximize conversions.

Here is a recap of what happened in the search forums today…

OpenAI introduces custom instructions for ChatGPT, allowing it to remember user preferences and provide personalized responses.

WooCommerce and TikTok announce opportunity for merchants to be among the first to sell directly in TikTok Shops The post WooCommerce Merchants Can Now Sell Directly On TikTok appeared first on Search Engine Journal .

The Washington Post has published a document outlining its internal SEO and web performance best practices that anybody in news SEO will want to read. The document, Web Performance and SEO Best Practices and Guidelines, outlines what it calls “proven strategies and guidelines for optimizing web performance and search engine optimization (SEO).” SEO and web performance best practices. The Post’s document breaks down all of its guidelines into what is essentially a checklist, broken into four buckets: on-page SEO, content optimization, technical SEO and off-page SEO.

Agency owners and employees face significant challenges in managing clients, projects, and attracting new business. Without a clear guide, it can be overwhelming to navigate these tasks.

Meta has been advising creators on what content they should post on Threads. The social network reportedly provided extensive guidelines on how marketers can integrate their brands on the platform in a leaked email. The message allegedly provided creators with content suggestions, engagement ideas, feature recommendations and specific examples of what makes a good post for inspiration

Microsoft’s Logo Extension pilot is now in open beta globally, the company has confirmed. Advertisers eligible to participate can choose to associate at the account, campaign or ad group level –

Content creation is going through a revolutionary transformation. Not long ago, it was a wholly human endeavor. Nowadays, AI-powered content creation is no longer a novelty.

I think everyone in our industry is surprised we have not had a confirmed Google search ranking update since April 2023.