Google’s John Mueller is at it again, saying that text-to-HTML ratios are not a thing for SEO. He said on Reddit, “It makes absolutely no sense at all for SEO,” and you should “ignore any report that gives you a text:html ratio.”

Google is testing using colors for the +topic search bar refinements, those bubble buttons you sometimes get under this search bar in Google Search.

Improving Conversion Rates Continues to be the Top B2B Revenue Marketing Priority 66 percent of B2B marketers have said that improving account and lead conversion rates have been a top priority at their business during 2023, with other priorities for the year having included demand generation, better measurement of marketing impact, and content alignment with the customer lifecycle, according to newly-published survey data. MarketingCharts Tighter budgets are extending the B2B purchase cycle 38 percent of B2B buyers have been conducting more stringent return-on-investment (ROI) analysis during 2023, with 31 percent having increased the research time they spent surrounding purchase decisions, while 31 percent said they have had to postpone potential purchases because of budget freezes — three of numerous findings included in recently-released survey results. MarTech AI Stats and Trends Small Businesses Need to Know Now [Report] When it comes to how small-to-medium size businesses have been utilizing AI, 58 percent have indicated that they expect to save at least $1,000 over the next 12 months, with 33 percent reporting a time savings of more than 40 minutes each week on marketing efforts because of AI — two of many statistics of interest to B2B marketers contained in newly-published AI survey data.

Learn how marketing automation works to help you create a seamless, delightful customer experience without the manual hassle. The post What Is Marketing Automation And How Does It Work? appeared first on Search Engine Journal

Learn the five key performance marketing trends you must master to captivate your audience in a rapidly evolving digital landscape. The post Unleash Your Campaign’s Potential: Elevate Your Performance Marketing Game appeared first on Search Engine Journal .

Kavi outlines a four-step process for building resource and content libraries. The process includes auditing for technical and content-related issues, mapping out a new structure, migrating the content with redirects, and redesigning the site to match the new structure.

Find out what the expansion of Custom Instructions for ChatGPT means for all users outside of the EU and UK, including sample use cases. The post OpenAI Expands Custom Instructions To Most ChatGPT Users appeared first on Search Engine Journal .

Google is rolling out the ability to translate Gmail messages within the Android and iOS apps for Google Workspace and personal Gmail users. The post Google Rolls Out Gmail Translation To Mobile Apps appeared first on Search Engine Journal .

Google has introduced a free, beginner-oriented training course on Google Analytics 4 to aid businesses in optimizing their performance.