The AI tool explosion in the past year has dramatically impacted digital marketers, especially those in SEO . Given content creation’s time-consuming and costly nature, marketers have turned to AI for assistance, yielding mixed results Ethical issues notwithstanding, one question that repeatedly surfaces is, “Can search engines detect my AI content?” The question is deemed particularly important because if the answer is “no,” it invalidates many other questions about whether and how AI should be used.

This week we covered a possible Google algorithm updater yesterday and today. We also covered how the new Google Search Generative Experience now can show both links to sources and videos in the answer snapshots. Google SGE also has these new ‘from Google’ cards in the answers…

Countless conversations are happening worldwide about how AI will infiltrate different parts of our lives and take over our jobs.

It has been a full 9 days since I last reported about a Google Search ranking algorithm update and now I am seeing signs of another one starting yesterday, August 3rd through today, August 4th.

We know Google has demoed some of its ads for the new Search Generative Experience but now some are seeing a new ad format in the Search Generative Experience in the wild.

It looks like Google recently added a “from Google” card to the Google Search Generative Experience AI-generated answer section. This is when Google sources from its own data, like Google Business Profiles, Merchant Center and other Google-owned properties.

A couple of weeks ago we reported that there was a bug with the Google Search Console link report. Google’s John Mueller eventually confirmed the issue and said a fix will come out soon

This morning Bing Chat started to work across non-Edge browsers. That means, if you are logged into Bing, you can use Bing Chat on Chrome and Firefox and likely other browsers.

B2B Buyers More Thoroughly Evaluating Purchases When it comes to the new processes that B2B buyers have added for purchase decisions, some 38 percent have said they are conducting more rigorous analysis of return-on-investment (ROI), with 31 percent noting that they are taking more time researching buying decisions, and 24 percent focusing on adjusting decision timelines to reflect changing business needs — three of numerous findings contained in newly-published survey data. MarketingCharts Marketers Upbeat About 2024, But Still Worry About Inflation: Study 58 percent of marketing and communications professionals have said that they are increasing budgets during 2024, with 69 percent expecting business to pick up during the year ahead, while 53 percent cited inflation as their most sizable obstacle, according to recently-released report data of interest to B2B marketers