Archive for April, 2024

The Intersection of Generative AI and Marketing Data

2024/04/22

Using AI for content is a little like using a crowbar for a hammer. Yes, it can get the job done, but it’s going to be a messy process with uneven results. AI is a great tool for researching content , even generating outlines and rough drafts, but it should be used sparingly on the content drafting side of things.

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Ad Strength Deep Dive: All Your Tough Ad Strength Questions Answered via @sejournal, @adsliaison

2024/04/22

Let’s break down what Ad Strength is (and isn’t), how it works, and how to use it. The post Ad Strength Deep Dive: All Your Tough Ad Strength Questions Answered appeared first on Search Engine Journal .

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Google DeepMind RecurrentGemma Beats Transformer Models via @sejournal, @martinibuster

2024/04/22

Google DeepMind researchers invent a high performance alternative to transformer models that uses less computing resources The post Google DeepMind RecurrentGemma Beats Transformer Models appeared first on Search Engine Journal .

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Regaining Trust: Lessons Learned From Losing a Local SEO Client

2024/04/22

Discover the three reasons why Joy lost a local SEO client, and how she remedied her mistakes and rectified the situation. Learn more from Joy at MozCon 2024.

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Google On 404 Errors And Ranking Drops via @sejournal, @martinibuster

2024/04/21

Google’s Gary Illyes responded to a question about 404 errors that coincided with a drop in search rankings The post Google On 404 Errors And Ranking Drops appeared first on Search Engine Journal .

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Google On Diagnosing A Deindexed WordPress Site via @sejournal, @martinibuster

2024/04/20

Google’s John Mueller on diagnosing why a WordPress site disappeared from the search index after changing web hosts The post Google On Diagnosing A Deindexed WordPress Site appeared first on Search Engine Journal .

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Google Answers Whether Having Two Sites Affects Rankings via @sejournal, @martinibuster

2024/04/19

Google’s John Mueller offers his thoughts on whether publishing multiple sites can negatively affect rankings The post Google Answers Whether Having Two Sites Affects Rankings appeared first on Search Engine Journal .

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Daily Search Forum Recap: April 19, 2024

2024/04/19

Here is a recap of what happened in the search forums today…

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Google Answers If Changing Web Hosting Affects SEO via @sejournal, @martinibuster

2024/04/19

Google’s Gary Illyes answers whether changing web hosting platforms can negatively impact SEO The post Google Answers If Changing Web Hosting Affects SEO appeared first on Search Engine Journal .

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Search News Buzz Video Recap: Google Core Update Flux, AdSense Ad Intent, California Link Tax & More

2024/04/19

The Google March 2024 core update is still rolling out, almost 6 weeks now, and we saw two shifts of ranking volatility, both mid-week and the weekend before. Google’s Danny Sullivan went on the defensive on search quality and forum listings…

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