Discover the differences between organic and paid strategies for search and social media. Make informed decisions on digital marketing for your local business. The post Organic Vs.

How should I get listed in my Google Business Profile if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m running more than one business at my location? Get answers to your top questions in this comprehensive FAQ.

WordPress took decisive steps to combat supply chain attacks over the weekend by pausing plugin updates and resetting passwords The post WordPress Takes Bite Out Of Plugin Attacks appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

In today’s market, you’ll be hard-pressed to find an avenue of marketing that’s both free and effective. Despite what some might lead you to believe, B2B influencers will expect more than brand exposure in exchange for their services.  Unlike B2C influencer marketing, B2B agencies and brands often cannot offer products in exchange for their work — not because of any rules, but because their offerings are simply not meant for individual consumers. Can you imagine asking someone to write a blog post in exchange for … cloud storage

There are reports that some sites hit by the Google September 2023 Helpful Content Update are seeing small, somewhat tiny, lifts over the past week or so. Again, based on what we’ve been tracking, we have yet to see any recoveries but we are all hopeful we will see significant recoveries for some of those sites with the next core update.

Gary Illyes from Google explained two reasons why soft 404 errors are bad. Soft 404s are when a page returns a 200 status okay, but Google thinks that page should return a 404 page not found error

A Google community manager, Alistair D., posted a Reviews troubleshooting and FAQs document in the Google Business Profiles forums. It goes through why reviews go missing, why reviews are removed and how to troubleshoot those issues with the Google Business Profiles tools.

Google is testing placing the top quality store badge and icon next to the site name area in the Google mobile search results. This brings up that icon from the bottom portion of the snippet to the very top of the snippet.

Bing added a new guideline to its Bing Webmaster Guidelines named Prompt Injection. A prompt injection is a type of cyberattack against large language models (LLMs)