Google Ads has a new column named “conversation started” for message assets, like WhatsApp messaging, through Google Ads. Clicking on a WhatApp button in Google Ads will trigger the “conversation started” metric in Google Ads.
A couple of weeks ago, we spotted Google testing large thin fonts for the search results. Now I am seeing Google testing large thick and chunk fonts for its search results.
Two years ago, we saw Google playing videos, mostly YouTube videos, in an overlay that really gave almost zero incentive for the searcher to click over to the YouTube page. The issue is that you don’t get the subscribe or like buttons, or even the ability to comment, on the Google Search video overlays – you do get views and ads in the videos but not the other engagement signals.
Google has slightly updated its Google crawlers and fetchers documentation to say that it will pick the protocol, HTTP/1.1 and HTTP/2, that “provides the best crawling performance” for Googlebot. In fact, it may even switch protocols between sessions, if it needs to.
Google is testing swapping out the blue buttons within the local pack with gold buttons. In this example, the blue call phone icon is now in a gold color, on dark mode.
Robots.txt just turned 30! Discover how this simple file still plays a crucial role in controlling how search engines crawl your site. The post The Modern Guide To Robots.txt: How To Use It Avoiding The Pitfalls appeared first on Search Engine Journal .
Judge is inclined to grant preliminary injunction in WP Engine’s federal lawsuit against Automattic but one more hurdle remains The post WP Engine Vs Automattic: Judge Inclined To Grant Preliminary Injunction appeared first on Search Engine Journal .
Google Analytics adds new features to help merchants identify and fix hidden product listings, improving visibility on Google Shopping. The post New Google Analytics Feature Helps Fix Hidden Product Listings appeared first on Search Engine Journal .
YouTube enhances creator features with new editing tools and AI assistance, while adding camera-based content verification for transparency.
Google removes hotel maps and features in three European countries, testing simplified search results amid EU regulatory requirements. The post Google Tests Bare-Bones Hotel Search In Three EU Countries appeared first on Search Engine Journal .