PPC is getting pricier and harder to measure. With branded search now key to media effectiveness, this piece outlines how to shift your strategy accordingly. The post Why Brand Advertising Matters For Paid Media Performance appeared first on Search Engine Journal

Google’s AIO is wiping out mid-funnel user behavior data. Here are effective responses to zero-click SERPs for SEO

Tired of last-click attribution stealing all the credit? Learn how to build a smarter, full-funnel model that finally proves SEO’s true impact

Google AI Mode rolls out in US Search with Gemini 2.5 integration, AI overviews expand to more languages. + more announcements from I/O. The post Google Expands AI Features in Search: What You Need to Know appeared first on Search Engine Journal .

Google Gemini upgrades include Chrome integration, Live visual tools, and enhanced 2.5 models. Learn how these AI advances could reshape your marketing strategy

Here is a recap of what happened in the search forums today…

Google is testing a new link feature in the search results, it is in the form of a link box, in the search result snippet, that when you click on it, it anchors you down on the page to a specific portion of that text.

Google is testing removing the site names from the search result snippets and just showing the site’s URL at the top – title link – position of the snippet.

Google is once again testing a light blue color, cyan, for its title links in the search results. Google tested this on and off quite a lot over the years, but Google is testing it again.

Changes to content won’t hold rankings if your site has technical issues or poor structure. This edition of Ask An SEO looks at why.