Google’s Barry Pollard explains why CrUX and Search Console often report different Core Web Vitals results. Learn how page-view vs. URL-level methods lead to mismatches.

Here is a recap of what happened in the search forums today…

Google’s AI Overviews show how self-cannibalization works. Kevin Indig revisits product cannibalization with lessons from Apple, Netflix, Amazon, and what it means for marketers

Smaller travel brands appear more often in Google’s AI results, yet major players still dominate.

Google AI Overviews has this feature where you can select the text in the AI Overview and an overlay with explain this, related images and copy text (sometimes other features) overlay as buttons for you to do more with. Google even tested keyboard shortcuts for it. But now Google is testing this in a bottom tray design.

While I think SEOs spend way too much time and effort on Core Web Vitals, many do ask why does the Google Chrome UX report often not match what is shown in the Google Search Console core web vitals report. Well, as Google’s Barry Pollard said, they look at “different measures.”

Google is testing vertical images within the Top Stories (and news tab) section of the Google search results on desktop. We’ve seen vertical or portrait layouts for top stories on mobile, but I don’t think I’ve seen it look like this on desktop.

As you know, Google released the Google Trends API as an alpha release last month. And many SEOs have already applied for access. But if you are an SEO or even a small publisher, I would not expect access to this API any time soon.

Over a decade ago, Google released the Content API for Shopping to let merchants manage their Google Merchant Center feed programmatically. Well, that has been officially replaced by the Google Merchant API.

OpenAI announced a new discounted subscription tier that will initially be available only in India.