Archive for October, 2025

How Google Discover REALLY Works

2025/10/29

Harry Clarkson-Bennett dissects the Google Discover leak to expose the real signals behind “trusted” content and sustainable visibility.

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How To Do A Complete Local SEO Audit: 11-Point Checklist via @sejournal, @JRiddall

2025/10/29

If your business depends on local traffic, this audit checklist highlights where to focus for stronger visibility in both organic and AI search. The post How To Do A Complete Local SEO Audit: 11-Point Checklist appeared first on Search Engine Journal .

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How to Turn Every Campaign Into Lasting SEO Authority [Webinar] via @sejournal, @hethr_campbell

2025/10/29

Learn how to build SEO campaigns that win links, brand mentions, and authority with proven digital PR strategies. The post How to Turn Every Campaign Into Lasting SEO Authority [Webinar] appeared first on Search Engine Journal

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The AI Search Visibility Audit: 15 Questions Every CMO Should Ask

2025/10/28

Learn why an audit is essential for addressing the AI visibility gap and driving organic traffic to your site. The post The AI Search Visibility Audit: 15 Questions Every CMO Should Ask appeared first on Search Engine Journal

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Trust In AI Shopping Is Limited As Shoppers Verify On Websites via @sejournal, @MattGSouthern

2025/10/28

An IAB report finds AI speeds discovery but adds steps, sending shoppers to retailers, search, reviews, and forums to verify details before buying. The post Trust In AI Shopping Is Limited As Shoppers Verify On Websites appeared first on Search Engine Journal .

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Microsoft Locks In OpenAI Partnership Through 2032 via @sejournal, @MattGSouthern

2025/10/28

Microsoft and OpenAI signed a deal extending Microsoft’s rights to OpenAI models through 2032, confirming a 27% stake worth $135B The post Microsoft Locks In OpenAI Partnership Through 2032 appeared first on Search Engine Journal .

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Daily Search Forum Recap: October 28, 2025

2025/10/28

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console has a new query grouping report…

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AI Is Breaking The Economics Of Content via @sejournal, @Kevin_Indig

2025/10/28

The decline of Wikipedia’s search visibility highlights a fundamental shift in content value driven by AI and changing user behavior. The post AI Is Breaking The Economics Of Content appeared first on Search Engine Journal .

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Query Groups Report Comes To Google Search Console Insights

2025/10/28

Google added a very useful feature to the Google Search Console Insights report named query groups.

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Ask An SEO: Is It Better To Refresh Content Or Create New Pages? via @sejournal, @rollerblader

2025/10/28

Knowing when to refresh content versus create new pages comes down to user value, topical focus, and measurable SEO outcomes. The post Ask An SEO: Is It Better To Refresh Content Or Create New Pages?

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