3 Steps to Create a Global Social Media Content Plan

Note from Lee: I’ve known Michael Brito for about 5 years (he hired my agency TopRank Marketing when he was at HP) and followed his moves around silicon valley from Yahoo to Intel and his current role as SVP, Social Business Planning, Edelman Digital. Michael’s new book on Social Business (Included in our list of Optimized Online Marketing Books ) is something I’ve been looking forward to and I asked if he’d share some tactical insights with our community. This post focuses on content and social media for companies operating globally.

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3 Steps to Create a Global Social Media Content Plan

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