Dec 12
11
As consumers we make a few large priced purchases that we remember and many small cost items here and there. For the larger items we expect personalized care and service, whereas the smaller purchases may be out of our mind just as quickly as we’ve purchased them. There is another category and those are the purchases that we make each month, without even thinking about it
See the article here:
3 Subscription Based Companies Using Social Media To Provide Stellar Customer Service