Nov 10
8
Monitoring brand mentions on twitter is as easy as choosing one of the few dozen (or so) free tools currently out there. And for the rest of the social web, it’s almost that simple. That is, except for Facebook. The major hurdle of Facebook monitoring is its users’ preference for privacy (not to mention the limited historical data). In fact, none of the tools I listed below are able to overcome this hurdle. Instead, you are left with a limited snapshot representing users & pages that are using less restrictive privacy settings. It is, however, not a complete loss: the following free tools can still be helpful in developing metrics to track your online branding efforts through Facebook: Facebook Lets get the obvious out of the way first. When you sign in to Facebook, type your brand name or search phrase into the top center search bar and hit enter. Then, on the results page, click on “posts by everyone” (last link on the left). What you’re left with is real time results for wall posts from all (public) profiles or pages on Facebook! While this isn’t the most robust tool out there, it deserves to be on this list because it’s the direct-from-the-source data that all the rest of the tools are using. And while it’s simply search results (and nothing more) it can be helpful in getting a quick idea of how often people mention your brand as well as showing the most recent results in real time. 48ers.com While 48ers is little more than just a search engine, and offers little in the way of usable metrics beyond that of Facebook’s search feature, the advantage of using this (or one of the few similar Facebook enabled search engines) is that it doesn’t require you to log-in to Facebook
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5 Free Tools for Monitoring Brand Mentions on Facebook