Nov 19
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I’ve attended two B2B conferences in the past few months – B2B Sales and Marketing Exchange in Boston, and MarketingProfs B2B Forum in Washington DC – and at both, account-based marketing was unmistakably top-of-mind. A majority of sessions and conversations evoked the term in some fashion, matching the trend I’ve noticed online and in client interactions.
More here:
5 Key ABM Trends for B2B Marketers to Track Heading into 2020