Sep 11
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Keyword and topic research is a significant part of Search, Social Media and Content Marketing. An understanding of what customers care about related to a brand’s offering and how that manifests as keywords, helps drive how marketer’s approach content, optimization and promotion. Over the past 5+ years, the search landscape has evolved significantly and optimization has extended beyond the web page to digital assets like images, PDF’s and video, news, social media and mobile
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5 Keyword Research Alternatives for Mobile, News, Social, Image & Video Optimization