Apr 11
25
Staying on top of social media and networking trends is essential for B2B marketers. Forrester Research predicts, “B2B companies will spend $54 million on social media marketing in 2014, up from just $11 million in 2009.” via eMarketer . Data and research are key to forecasting and strategy development but not many B2B companies invest the time and effort into such initiatives outside of link-baity Infographics .
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5 Reports on B2B Social Media Marketing & New Media Trends