Mar 23
22
In paid search, your most effective and cost-effective strategy should be to leverage your own valuable brand equity. Your online brand space is where you should be most confident at securing transactional web traffic associated with your products or services. Your brand is constantly under attack in paid search from businesses and brands freeloading on your brand equity, bidding on your brand terms, and using your brand name and trademarks in their ad copy.
Read more:
5 steps to optimize your brand in search by Digital Marketing Depot