Jun 19
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Posted by sam.nemzer SEO split testing is a relatively new concept, but it’s becoming an essential tool for any SEO who wants to call themselves data-driven. People have been familiar with A/B testing in the context of Conversion Rate Optimisation (CRO) for a long time, and applying those concepts to SEO is a logical next step if you want to be confident that what you’re spending your time on is actually going to lead to more traffic. At Distilled , we’ve been in the fortunate position of working with our own SEO A/B testing tool , which we’ve been using to test SEO recommendations for the last three years
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5 Ways You Might Mess up When Running SEO Split Tests