Feb 13
14

6 Advanced Strategies For Optimizing PLA Campaigns

In January, Marin Software released a study on Google’s 2012 transition from Google Product Search to the commercial, “pay-to-play” model built on Product Listing Ads. When this enhanced shopping experience was first announced in May of 2012, online retailers reacted with both praise and criticism…. Please visit Search Engine Land for the full article.

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6 Advanced Strategies For Optimizing PLA Campaigns

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