Sep 13
3
Having just finished re-watching the movie, Julie and Julia , I’m struck by how personal blogging has morphed into personal branding over the last decade. Julie Powell launched her food blog, providing readers a daily dose of meal prep and instruction based on The Art of French Cooking , the cookbook that revolutionized American cooking in the 60s.
See the article here:
7 Things I Learned From Dan Schawbel About Personal Branding and Promotion