Nov 13
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Posted by ViperChill One of the most popularised examples of viral marketing is that of Microsoft’s Hotmail (now Outlook Online) email service. Every single email sent using the site came attached with a small signature which read “Get your free e-mail at Hotmail.” Doug Rushoff was one of the first people to use the phrase viral marketing online, and likened the concept to someone who is susceptible to an idea being infected by another, and then sharing it with others, in turn “infecting” them. The Hotmail example fits this ideology perfectly, and helped propel the service to a point where it was adding in excess of 270,000 new users every single day.
Read more from the original source:
9,000 Uniques in One Day: A Viral Marketing Case Study