Dec 12
26
As I mentioned in a previous post, search marketers should work on finding the middle ground between a high CTR (appealing ads) and a high conversion rate (qualified traffic). This process is trickier than it seems because of the inverse relationship between those two metrics. In this article, I’ll..
See more here:
A/B Testing From Search To Conversion
Tags: a/b test, ad copy, ad groups, appealing ads, average cpc, landing pages, non-branded keywords, ppc program, qualified traffic, quality score, top cost keywords
This entry was posted
on 2012/12/26 at 9:56 pm. You can follow any responses to this entry through the RSS 2.0 feed.
Responses are currently closed, but you can trackback from your own site.
Posted in SEO by admin