Aug 10
10
Anatomy of a Hands-on SEO Audit – Part 3
A lot of companies offer SEO Audits, however all audits are not even close to being in the same league. I’ve seen audits that consist of a single page of bullet point “findings”, to 50 page cut-and-paste templates that offer little to no specifics when it comes to the site they’re supposedly created for. Personally, I believe a true SEO audit is much more than either of these, without having to be so long that they’d qualify for the New York Times’ bestseller list. In Anatomy of an SEO Audit series part 1 , I discussed the overall way in which I go about the audit process, and delved a good deal into the mindset aspects of audit writing. In part 2 of this series , I started discussing the components of an audit a bit more. Today I’d like to actually go back to the beginning – the first few pages of a typical audit I create these days. Now what I explain here is not necessarily exactly going to fit in every situation. If you’re reviewing a 1 page site built entirely in Flash, there’s only 3 back-links and they all come from the boss’s daughter Jacinda’s AOL home page, you’re not going to need to write up a 25 or 40 page document. What I describe here is, however, generally applicable to anything beyond that type of worst case scenario.
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Anatomy of a Hands-on SEO Audit – Part 3