Nov 11
15
Mikel Chertudi, Senior Director, Global Media & Demand Marketing at Adobe Systems, presented Tuesday morning’s opening keynote at SES Chicago. The goal of his presentation was to take a deep dive into: How the value of what marketers do is often viewed incorrectly Mistakes that many marketers are guilty of What questions marketers should ask themselves in order to invest marketing dollars appropriately Changing the Marketing Conversation Often times, as marketers we talk too tactically Many marketers today still refer to marketing dollars as “spend”, “budgets”, or “cost centers”
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Are You A Guilty Marketer? Opening Keynote at #SESCHI by Mikel Chertudi of Adobe