Jul 13
23
Paid advertising made the change from the idea that ‘clicks were most important’ to focusing primarily on conversions and return on ad spend (ROAS). This change occurred quickly after conversion tracking was made available to advertisers. Although conversions and returns are the most important; touting this as the only benefit/purpose of paid advertising will be Author information Joe Castro The post Are You Looking At Paid Advertising the Right Way?
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Are You Looking At Paid Advertising the Right Way?