Aug 16
10

As Google AMP appears in organic mobile results, some see lower CTRs

Last week, Google announced that Accelerated Mobile Pages (AMP) are making their way into the organic mobile SERPs . While AMP is not a ranking signal , at least not yet, this announcement is a milestone for the initiative that Google launched earlier this year in an effort to speed up the mobile web.

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As Google AMP appears in organic mobile results, some see lower CTRs

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