Don’t build links without first understanding these facts about trust and authority.

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance, and fewer implementation issues. The post Google-Engaged Audience: Worry-Free Remarketing, Or A Waste Of Money? appeared first on Search Engine Journal .

Google Discover is testing and maybe rolling out an option to “Tailor your feed.” This allows you to tailor the feed with “Say in your own words what you want to see,” and Google will try to figure it out.

If you submitted a review appeal within Google Business Profiles it will likely take longer than normal to hear back. Google’s review appeals are delayed and Google cannot provide a specific response timeframe for pending cases.

Google is testing extremely long and expandable search result snippet descriptions in the search results. These are also AI-generated snippets, which we’ve seen before, but not this long. This goes on for eight lines of text.

Bill Hunt reveals why CEOs must manage their websites like factories for digital value creation, not expenses buried in marketing budgets. The post Questions The CEO Should Be Asking About Their Website (But Rarely Does) appeared first on Search Engine Journal .

Google has updated its Manage customer reviews help documentation to expand and clarify the “Understand what happens to your replies” section.

How you answer skeptical questions matters more than the questions themselves when links are at stake. The post Improve Any Link Building Strategy With One Small Change appeared first on Search Engine Journal .

Microsoft is testing the ability to upload an image directly within the Bing search bar. You click on a plus sign and Bing shows you “search with an image” and “make an image.” I get the search with an image feature but why add generative AI features, like make an image, in this search bar?

Is it GEO, AI SEO, or just SEO?