Sep 12
26
Determining why your company should engage in a social media plan is one of the first and most important steps. Working towards the “what” without the “why” can result in wasted time, money and set a B2B marketing program off track. Next up in our B2B marketing innovation interview series is Mack Collier , a well known and respected social media strategist and trainer specializing in helping companies better connect with their customers via social media. Mack is also the force behind #BlogChat , the largest organized chat on Twitter.
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B2B Marketing Innovation: Why Before What in Social Media Strategy – B2B Insights from Mark Collier