Nov 22
11
B2B brands shouldn’t fear rejection, but being unknown 91 percent of potential customers don’t actively reject any B2B brands, while increasing brand awareness remains one of the top challenge that B2B marketers face, as unawareness has significant variability by brand, according to newly-released report data from The B2B Institute. Marketing Week [bctt tweet=”“The marketing industry treats B2B like it’s some weird niche that we can just ignore.