Apr 22
15
Viva Video: B2B Buyers Prefer It Over Written Content, Study Shows A leading 70 percent of B2B buyers favor video when it comes to creating awareness of business problems, topping second-place research reports at 44 percent and webinars at 40 percent, while 95 percent have said that they’re more receptive to sales communications after viewing video from an organization — two of numerous findings of interest to B2B marketers contained in recently-released survey data. MediaPost In-person events are back. What do marketers think about it?
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B2B Marketing News: B2B Buyers Prefer Video, Upper Funnel Media Types Report, Marketers Weigh In On Events, & Meta’s New Monetization