Feb 22
18
The Purpose of Content Marketing for B2B vs. B2C Brands 88 percent of content marketers say that creating brand awareness is the primary purpose of content marketing, with 79 percent noting audience education, while some 78 percent said building increased trust and credibility — three of several statistics of interest to B2B marketers contained in newly-released survey data. MarketingProfs New LinkedIn Data Shows the Top Digital Marketing Skills Currently in High Demand Digital marketing specialists and account executives joined social media managers as the most in-demand marketing occupations, while digital marketing, advertising, and social media skills had the biggest mismatch when looking at job supply and demand, according to recently-released LinkedIn (client) survey data