Dec 22
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Changes to B2B ecommerce coming fast [SURVEY DATA] B2B executives expect eCommerce revenue to grow from 20 percent to 31 percent during 2023, while in 2021 digital-first B2B buyers said that they utilized 10 separate sales channels, up from 7.5 in 2020 — two of several findings of interest to B2B marketers contained in newly-published report data. Digital Commerce 360 3 Trends Driving The Consumerization Of B2B E-Commerce 60 percent of digital-first B2B buyers have said that they view e-commerce experiences as very important, with some 67 percent noting they switched to vendors that presented a more consumer-like experience, according to recently-released survey data. Forbes [bctt tweet="“The size of the B2B e-commerce market and its potential impact on the global economy should really be driving more headlines.” — Justin Main @jtothemain" username="toprank"] LinkedIn Adds New Tools for Company Pages, Including Updated Competitor Analytics Microsoft-owned LinkedIn (client) has unleashed an array of new features for business pages on the professional social media platform, including follower and engagement metrics relating to competitors, along with new search engine optimization (SEO) elements for LinkedIn’s newsletter offering, LinkedIn recently announced